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Hey, Automators!

Next week I’m launching a competition using Clay + SimilarWeb. It’s gonna be fun and include credits as a prize. Stay tuned.

Now for this week’s topic - GTM Engineer Hacking w. Perplexity.

Have you tried Perplexity?

I highly recommend giving it a go. Very quickly it’s become my Google replacement. Especially, for questions.

With Google - you input a search and then you find yourself visiting multiple webpages to either 1) find the specific answer you’re looking for, or 2) synthesizing different information sources to come to a answer to your question.

Perplexity changes this. You ask a question and then it synthesizes information from multiple sources and summarizes the answer for you.

I use Perplexity daily as a GTM Engineer at Clay.

This post will cover one of my favorite GTM Engineering hacks.

Let me show you how.

Tech Stack Discovery

An agency recently asked me - how can we find customers who use Cvent?

There are the standard ways of doing this and looking up a tech stack via:

• Tech Stack waterfall in Clay

• Looking at keywords in LinkedIn profiles

• Looking at keywords in job openings at a company

But, I suspected that there are additional ways to find the bread crumps.

As a starting point for research, I’ve found Perplexity to be super helpful. In this guide, we’ll go over:

1. How to use Perplexity to find the right places to look

2. How to create a killer prompt for Claygent

3. Finishing with Claygent

Step 1: Ask Perplexity

I usually start off with a search ask that looks and gets something like the following. You’ll see it has some good ideas, and some might work, but they aren’t necessarily the straight path that I was looking for.

#9 turned out to be my hint. It reminded me that technology companies have to list their sub-processors (any service that processes their customers’ data).

BINGO.

Companies that use Cvent, must process their customers or users data who sign up for an event when using Cvent.

Trying that, we get what we are looking for.

We can double check this by finding ACA Group’s Sub-Processor. BOOM!

Now let’s turn this into a prompt we can use to analyze thousands of accounts in minutes.