Hey, GTM Engineers!
Want to know what the top GTM Engineers are building around world?
I’m launching a new GTM Engineering series called GEAR - GTM Engineers Accelerating Revenue.
Think of this like TED. “Ideas worth spreading,” except for GTM Engineering — “Workflows worth automating”.
My objectives are to:
Highlight GTM Engineers.
Showcase automations.
Inspire creativity.
Teach GTM Engineering
Our first GEAR showcases GTM Engineer, Harshil Bhimani, Founder of Clay Consultancy + Certified Clay Expert, based in Vancouver.
Harshil Bhimani
🏢 Founder, Clay Consultancy
👤 Serial tech entrepreneur: previously built wearables to help powerlifters improve deadlifting form + martial art technique. Check out pic below!
📍 Vancouver, Canada
🍲 Negi Goma Rekka Ramen from Danbo Ramen
🛠️ Specializes in Clay + Attio.
🎯 Objective:
Automate personalized, handwritten direct mail letters at scale for ABM campaigns.
Harshil’s workflow shows how you can:
Scale personalization
Automate handwritten letters via an API
Automate sending those letters to your ABM accounts
⚙️ GEAR Technology Spotlight: Scribeless
In a world saturated by digital outreach, people barely notice another email. But a handwritten note in your mailbox? That’s hard to ignore. They’re nearly always gets opened.
Scribeless leverages AI to create truly handwritten letters and postcards. It goes further than automated scripts with lookalike fonts—their technology introduces subtle variations, mimicking a real human hand so expertly that even discerning recipients can’t tell the difference.
Now, with Scribeless, you can personalize and send handwritten mail at scale—100, 1,000, or 10,000—just as easily as sending an email campaign. It integrates with your CRM or workflow tools and supports powerful automation (even via API), so it fits straight into your stack and scales as you grow.
You’ll be in good company as Google, Panasonic, Uber, Allstate and other notable brands are customers.
Example Email:
Scribeless Pricing:
Scribeless.io Pricing
➡ The Workflow
Clay + Scribeless = Automated ‘Handwritten’ Letter Campaign
🪜 The Step by Step
Step 1: Build & enrich your list in Clay
p.s. sign up here with Harshil’s link for 3,000 free credits
ICP: CROs in Vancouver from software companies with 50 to 2,000 employees.
Enrichments:
Company description
Address
Any other research to help you 1) build a hypothesis of need 2) add context to your letter 3) come up with a compliment to add.
Step 2: Generate your message in Clay
Need some inspiration or help improving your copy? 👇
Step 3: Create campaign in Scribeless
How to setup a Campaign in Scribeless.io
Log into Scribeless —> create new campaign
Go to ‘Direct Mail’
Remove placeholder text and add custom message
‘Next’ —> ‘Create Campaign’
Copy Campaign ID for future reference
Step 4: Setup API endpoint in Clay
Add new HTTP API column
Use ChatGPT to create the API endpoint template
Copy/paste the API key and the Campaign ID into the template
Step 5: Run the campaign
Note: API column won’t run if you’re missing the location information.
Step 6: Verify handwritten messages
Check the generated messages to ensure they’re correctly formatted & personalized.
Step 7: Scale the process
Scribeless can handle any number of profiles (6, 60, or 600) efficiently within a few minutes.
📌 GTM Engineer Job Opening of the Week
My friend, Corey Pitt, Co-Founder/CEO of Wiser AI, is looking for a Founding GTM Engineer. Check it out 👉 Job Opening at Wiser AI.
📖 GTM Engineering Resources
Check out her newsletter 👉 https://debugginggtm.substack.com/
Chermaine Lee, Founder of Val Town (Zapier for Know Code Engineers), is sharing some really cool workflows and hope to have one of her workflows on GEAR soon.
A couple of recent posts:
Sign up for GTM Engineer School Cohort 2
Disclosure: I earn a commission if you’re accepted via my link. I put this money back into creating content for ya’ll.
GTP-5 PROMPT Framework for How to AI Substack
Thanks again to Harshil for this week’s gear workflow.
More on Clay Consultancy below
Reach out to him at: [email protected]
Clay Consultancy
At Clay Consultancy, we empower pre-seed and seed-stage startups to scale their most creative outbound ideas. 🚀
We blend cutting-edge outbound strategies with the power of Clay to help ambitious founders break through the noise, validate new markets, and drive real growth-fast. Whether you’re testing a bold hypothesis, building your first pipeline, or looking to supercharge your GTM motion, our team brings the expertise, tools, and hustle to make it happen.
Why work with us?
Creative Outbound at Scale: We turn wild ideas into repeatable, scalable campaigns.
Clay Experts: Unlock the full potential of Clay for prospecting, enrichment, and automation.
Startup DNA: We move fast, iterate, and obsess over results-just like you.
Ready to grow? Let’s build something remarkable together.