Hey, GTM Engineers!

I was talking to a customer and asked what was driving their initiative for Clay.

They said the usual (better data, intelligence, and so on), but exclaimed there’s a mandate from the CEO to integrate AI into everything GTM. “We are behind”.

The same day, a good friend of mine, Oscar Moore, Director of CX at Scratchpad showed me how he was using AI internally, specifically for sales building custom GPTs.

We both introduced each other to new ways of using AI and It compelled us to start a newsletter together. There’s gotta be other killer ideas out there for us to surface and we seek to share them on The Augmented Seller.

Our goal is showcase how sellers can use AI effectively to sell more effectively, efficiently, and to beat quota. We’ll also be showcasing tip and tricks from our reader base and networks.

Oscar dropped the first post: Sales Assistant-GPT

Give me a shout if you have a use case you think would be worth sharing.

Many will say “Clay is hard to learn”. Well, so is a Piano if you don’t learn music theory or how to read sheet music.

It’s actually not that hard to learn the basics. Once you start to realize that Clay is really a collection of building blocks, then its just a matter of figuring out who to interconnect everything into a workflow.

As a part of this process, you can start to build your own reusable components that are specific to your business or use cases.

There’s several key reusable components to know:

Let’s dive into each one.

Once you setup a table of automations, you can easily share this with others. Create tables and then allow others to use them with their data set.

For example, we do this with our Claybooks. We have a growing suite of tables you can copy over to your workspace.

Check out this one with Typeform, my Integration of the Week: Enrich, classify, and route leads from Typeform submissions

Recipes are a collection of columns that you can group together and then reuse from table to table.

For example you can create a “Find LinkedIn Profile” Recipe that would include:

Here’s a walkthrough of how to setup a recipe:

Clay also has a library of pre-built recipes:

Claygent is one of our most widely used capabilities. It’s an AI Agent that automates manual research for you.

Previous posts on Claygent:

Just like a Work Email or Mobile waterfall, you can create your own waterfalls.

Surprisingly, I don’t use this capability much, but want to. I’d love to feature some custom waterfalls if you want to share yours.

But ultimately, you can add different actions and each step in the waterfall sequence.

In short - a better, more beautiful way, to capture customer data.

These work great together because you can turn responses into enriched, categorized, and perfectly routed leads. No more drudgery. Free up your time. Focus on what matters… closing deals.

Check out the Claybook. You can get started in minutes and follow the guide to learn how to set this up yourself:

🤙 That’s all for this week.

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