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Hey, GTM Engineer!
Visually engaging content on LinkedIn can increase engagement, which the LinkedIn algorithm prioritizes.
Posts can create a lot of time to produce so I’ve been thinking of ways to use 1 post as a foundation to create additional media assets.
The first one I’m introducing is a series called “Weekly Workflows” in LinkedIn Carousel format. Go ahead check out the first one ☝️
This post walks you through the workflow that automates 90% of the process. Like most AI generated content, you’ll still want to glance it over & spend a few minutes tweaking or dropping in images.
I’ll be sharing a more in-depth guide soon that will walk you through step by step.
In parallel to this, I’ll introduce you to one of my new favorite GTM Engineering tools: Puzzle. It’s an app for rapidly documenting workflows. Great for remembering how you set things up, handing off workflows, bringing people up to speed on the process, or creating assets for this post.
Here’s a quick demo to see it in action:
Puzzle App - Diagram Building
Now for the blueprint…
Step 1: 2 Prerequisites
You’ll need two things: 1) a blog or newsletter post that you want to transform, and 2) and a Google Slide presentation that you’ll use as the template.
Create a blog post & Google Slides template.
The key to the Google Slide template is to make it in the dimensions of the carousel images. You’ll be exporting the final presentation as a PDF doc that you can upload to LinkedIn for the post.
The recommended sizes for your carousel posts can either be portrait at 1080 x 1350 or landscape view at 1280 x 720. Here’s how you that:
Resizing Google Slides to LinkedIn Carousel Format
As part of the design process, you’ll want to think about where you place your variables (these will be filled in via Zapier).
Mine Google Slides template looks like this (note that you need 2 curly brackets on each side of the variable. This is how Zapier knows it’s a variable and that it’ll need to replace “Title” with your input.
GTM Engineering Weekly Workflow Template in Google Slides
Step 2: The Automation Workflow
This is an overview of all the key steps that you need to set up. The entire process is automated except for:
Exporting the Google Slides preso as a PDF
Uploading the PDF to LinkedIn
(If you know how this could be automated, do tell!)
Automating LinkedIn Carousel Content Creation
A couple of tips / learnings:
This is a process of iteration to get the design, variable, and length of content to match up nicely. As an example, I spent a few iterations figuring out what the max character length of the title should be so that it stays within the title box.
You’ll need Claygent to analyze your newsletter post similar to how you’d do it for a 10-K. Check out this post to learn how you can find & analyze 10-K reports at scale.
You can automate beehiiv to send the newsletter post to Clay at the time of publishing that kicks off the creation process. After posting, simply check your Google Drive for the newly created Carousel asset.
Would love to see what you create if you bring this one to life!
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