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Hey, GTM Engineers!
Have AI Agents become a part of your GTM team yet? Will Agents become a reality in GTM today or in the future?
We’re already using a growing team of agents at Clay. I have little doubt this will slow down here and elsewhere:
As a venture scout, I’ve been diving deeper into agents.
What’s possible today?
Where can they be plugged in?
How can they accelerate teams + revenue?
One that I’m particularly excited about is Karumi - an agent that is trained on your product and can interact with your customers live, providing a product demo just like a real human would.
No, I’m not talking about the click-through interactive demos of Navattic or Chameleon
I’ve started introducing Karumi to several large PLG customers because they all face a similar problem:
Not all customers have high enough ACVs for a sales touch or demo
Companies don’t want to ignore this lower end of the market either
They’re left to explore and evaluate on their own.
The feedback from these customers has been positive. They see and realize it’s only a matter of time.
Let’s take a look at Karumi and you can even take a demo of Karumi giving a demo of Karumi yourself in the links below.
Happy Automating
Alex
p.s. building something cool? Give me a shout as I’m on the hunt what’s new in GTM.
Karumi - Agentic Product Demos
Karumi is founded by Toni Lopez and Pablo Omenaca Muro and currently backed by Y Combinator. They’ve been building agents for the past 3 years. Previously, they were building StackAI, a no-code AI platform, where they experienced the challenge firsthand: as the product evolved rapidly, go-to-market teams couldn’t keep up. (Frankly, it’s hard for me to even keep up with everything Clay is releasing.)
That insight led to Karumi, an AI that delivers always-up-to-date product demos, helping prospects instantly understand the product.
Just like a human, Karumi can:
Navigate the product
Voice over what’s happening
Talk to the customer live
Communicate in their language
Change course based on live questions
Gather discovery questions to feed back into internal systems
Unlike a human, Karumi agents are:
Always available, regardless of timezone.
Hyper‑personalized, pulling in every piece of contextual data (prospect profile, product knowledge) to tailor the conversation on the fly.
Auto‑trained on your product and business changes, staying up‑to‑date without manual input.
As SaaS companies scale, inbound leads grow quickly. Demo requests pour in, and human reps can only handle so many before leads start slipping through the cracks. The result:
❌ High-intent leads wait days for a demo.
❌ Smaller accounts go unserved.
❌ Reps spend time chasing the wrong fits instead of closing deals.
Every minute of delay between interest and engagement means lost revenue. Karumi closes that gap, giving every lead personalized attention at the moment of highest intent, especially those who are currently underserved.
So far, we’re seeing customers use Karumi to:
✅ Serve segments that previously went unserved.
✅ Allows sales teams to focus only on high-value leads.
✅ Shorten sales cycles by combining discovery, qualification and demonstration steps.
✅ Nurture global leads by giving them a demo experience in their language.
✅ Capture inbound demand during product launches or marketing surges.
Curious? Take a demo with Karumi AI 👉 try me
Build a Karumi Demo Agent in 6 steps
Step 1: Configure prompt: tone, goals, business context
Step 2: Upload knowledge: docs, decks, videos
Step 3: Choose voice & language
Step 4: Test with real interactions
Step 5: Review analytics & refine
Step 6: Go live!
Agents working across the ‘funnel’
Top of funnel isn’t the only stage where Karumi and agents can accelerate GTM.
There’s dozens of other touch points across the customer lifecycle where agents will start to assist customers across education to onboarding and adoption of new use cases. Below are a few as examples:
GTM Engineer Job of the Week
Company: Goodlabs is on a mission to democratize access to preventive health for all Americans, not just those with disposable income. We're starting by offering free bloodwork during a donation at one of our blood center partners. Do good, feel better.
Role / Title: GTM Engineer
Partners directly with founders to drive acquisition across D2C channels and build partnerships in the health/wellness ecosystem. Owns marketing budget and direction on scrappy ways to build growth loops into the product and mechanisms for outreach.
Why it’s interesting:
You’ll build growth from the ground up in a mission-driven health company, applying scrappy, high-leverage tactics with complete ownership over the marketing motion. You'll also be the healthiest person in your friend group if you work here :)
Who should apply:
Scrappy builders
Growth generalists with both technical and content chops
Experience at startups with measurable needle-moving results
Comfort running experiments across SEO, AI content, PLG loops, and analytics
Bonus: Health/wellness interest or personal brand/content experience
How to apply: shoot an email to [email protected] and mention you saw this in Claymation!
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