
Clay Hackers
Happy New Year, GTM Engineers!
These are some of my favorite use cases and tips from learning how to build with Clay as a GTM Engineer at Clay in 2024.
Meta Prompting
Research Templates
Stylizing Slack Alerts
Using Perplexity for Prompts
Part 2 coming next…
✌️ Alex
P.s. send me one of your favorites and I’ll include it in an upcoming post with a link to you/your business.
Clay Hacks 1-5
1. Meta Prompter
🧠 You don’t need to be a prompt expert, though it does help!
👉 Smash “Help me” in Claygent.
🖋️ Describe what you want in natural language and the Meta Prompter will auto generate a prompt with best practices.

Clay’s Meta Prompter
2. Clay.new
🪄 Yup, just type clay.new into your browser. Magic. New Table.

clay.new shortcut to create a new table
3. Research Report Template
❌ Previously, you needed Zapier to fill out a Google Docs template for auto creating research reports for your sellers.
💡Now we have native Google Docs integration. Create a Google Template (like the one below) with Variables. Then map the columns to those variables with the integration.

Example Google Docs Template for Clay
4. Stylizing Slack Bot Notifications
🤓 Learn how to create Slack notifications in my previous post Slack Bots & Alerts with Clay.
🔍 See how I added the asterisks to make the font bold when it shows up in Slack.

Inputs for the Slack Bot in the Clay Slack Integration
5. Perplexity for Prompt Research
📡 Perplexity.ai is quickly becoming my default search engine. I use it to research such as figuring out what steps could be taken to figure out if a company is using a certain technology.
📌 Then I take that output and use it to inform AI Agent prompts.
🔆 More on this: Clay Prompt Hacking with Perplexity.ai

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