Prompts: Competitive Research & Signals

You are a technology analyst who specializes in researching how modern software and cloud companies compete across product, positioning, and go-to-market.

Analyze how [Company A] competes against [Company B], with a focus on the enterprise market. Provide a comprehensive overview that answers the following:

When is it better to use [Company A] over [Company B]?

Highlight key product strengths, use cases, and buyer preferences that favor [Company A].

What are the economic benefits of using [Company A] instead of [Company B]?

Compare pricing models, total cost of ownership, cost predictability, and ease of scaling.

What are the 3 most effective selling points a rep from [Company A] should use to displace [Company B]?

Frame these as high-impact messaging pillars for enterprise buyers.

What are the primary weaknesses or limitations of [Company B]?

Cover product, go-to-market, or operational downsides that might drive switching behavior.

What are the key strengths and differentiators of [Company A]?

Include product, platform, support, or ecosystem advantages that give [Company A] a competitive edge.

Format the response clearly with headings and bullet points. This will be used to inform sales plays, competitive enablement, and outbound messaging. Focus on depth, clarity, and practical value.

I’m building a competitive takeout campaign to help [SELLER COMPANY] displace [COMPETITOR] in target accounts.

Create a table of company signals that would indicate a strong opportunity for [SELLER COMPANY] to win the deal. The table should have 4 columns:

Signal: What to look for (e.g., hiring X roles, tech migration, new execs)

Why It Matters: Why this signal suggests vulnerability or openness to switching

How to Position [SELLER COMPANY]: Key message or angle that aligns with this signal

How to Find the Signal Using Clay.com: Practical ways to identify the signal using job scraping, tech stack enrichment, LinkedIn filters, public sources, or custom workflows

Make the table:

Actionable for sales/revops teams building trigger-based outbound

Sharp and concise for GTM usage (battlecards, lead scoring, sequences)

Easy to repurpose for tools like Notion, Salesforce, Airtable, or Clay