Hey, GTM Engineers!
Hope ya’ll don’t go throwing office supplies at me.
Yesterday was April Fools and many of you got fooled 🙃
Claymation did not get acquired by Clay for $1,000,000.
It did help acquire 300+ new subscribers and 250+ of new LinkedIn connections in 24 hours. Kinda surpassed my expectations…
Claymation April Fools Acquisition Prank
The results so far:
👍 650+ post interactions
🚀 300+ new subscribers and growing
👥 300+ new LinkedIn connections and growing
👀 100k post impressions (well, 95k but it'll get there today!)
Similar to any marketing campaign, my goal is to leverage this moment to build on the moment. There’s a couple new ways we can do this in Clay with some new social signals:
Build a list of everyone that interacted with the post
Connect with those that I’m not connected with already on LinkedIn
Send them a message after they connect
Share link to this post
After all, I gotta reach them somehow to make sure they’ve been pranked.
You guessed it, we can automate the entire workflow.
Let’s dive in 👇
🎯 Objective:
Capture interactions from a LinkedIn post and automate connecting with those who are not currently connected with me.
End goal = leverage the moment to build my network.
This is also super useful for marketers who want to capture more activity and leads from high interaction marketing events such as:
Funding announcements
Big product announcements
Significant partnership announcements
Conferences
⚙️ Workflow
Made with Puzzleapp.io
Step 1: Grab the URN of the LinkedIn post URL
The output should look like this: urn:li:activity:7312808979087151104
Save this for the next step
URN from LinkedIn
Subscribe for steps 2-5:
Step 2: Create table & use “Find Post Audiences on LinkedIn”
Step 3: Enrich Person
Step 4: Create a La Growth Machine “Audience”
Step 5: Create a La Growth Machine Campaign
Step 6: Connect Clay to La Growth Machine