Guide: Finding LinkedIn Post Interactions & Automating Follow Ups

Hey, GTM Engineers!

Hope ya’ll don’t go throwing office supplies at me.

Yesterday was April Fools and many of you got fooled 🙃 

Claymation did not get acquired by Clay for $1,000,000.

It did help acquire 300+ new subscribers and 250+ of new LinkedIn connections in 24 hours. Kinda surpassed my expectations…

The results so far:

👍 650+ post interactions
🚀 300+ new subscribers and growing
👥 300+ new LinkedIn connections and growing
👀 100k post impressions (well, 95k but it'll get there today!)

Similar to any marketing campaign, my goal is to leverage this moment to build on the moment. There’s a couple new ways we can do this in Clay with some new social signals:

1. Build a list of everyone that interacted with the post

2. Connect with those that I’m not connected with already on LinkedIn

3. Send them a message after they connect

4. Share link to this post

After all, I gotta reach them somehow to make sure they’ve been pranked.

You guessed it, we can automate the entire workflow.

Let’s dive in 👇️ 

🎯 Objective:

Capture interactions from a LinkedIn post and automate connecting with those who are not currently connected with me.

End goal = leverage the moment to build my network.

This is also super useful for marketers who want to capture more activity and leads from high interaction marketing events such as:

• Funding announcements

• Big product announcements

• Significant partnership announcements

• Conferences

⚙️ Workflow

Step 1: Grab the URN of the LinkedIn post URL

The output should look like this: urn:li:activity:7312808979087151104

Save this for the next step

Subscribe for steps 2-5:

• Step 2: Create table & use “Find Post Audiences on LinkedIn”

• Step 3: Enrich Person

• Step 4: Create a La Growth Machine “Audience”

• Step 5: Create a La Growth Machine Campaign

• Step 6: Connect Clay to La Growth Machine