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What’s up Automators?
I’ve always wanted to leverage the social strategies of Substack with the monetization flywheel & open API of Beehiiv to grow my newsletter. I figured out a way and sharing the honey.
First, I do believe Substack and Beehiiv are both awesome newsletter platforms. They just have different capabilities for growth:
Substack - Closed. Build a network and grow together.
Beehiiv - Open. API. Monetize with an Ad network. Reinvest earnings to grow.
Once you build a network of followers in Substack, it gets scary to leave. You put in all this work to build up your network of newsletters that recommend yours.
With this workflow, you don’t have to worry about giving that up. Plus, since people are still subscribing on Substack, you’ll still be driving subscribers to the newsletters that you recommend, too. Win Win.
This is how you can set up an automation to grow with both platforms.
Then be sure to check out how I use Clay to automate enrichments + segmentation for the audience.
P.s. If you like my guides, you can support this work by clicking and checking out Writer above.
The Workflow
Substack Subscriber to Beehiiv Transfer Workflow
This is part of a larger workflow that I have setup for claymation.io:
Substack + Beehiiv Automations
Step 1: Setting up Zapier Email Parser
Below is a video of how I set this up. You can also check out this more in depth guide from Zapier if you run into any trouble.
Overview:
Create Zapier Email Parser Inbox
Forward one of your Substack ‘New Subscriber’ emails to the Inbox
Show Zapier what info you want to extract
Subscriber emails will now be extracted from forwarded emails that you’ll then use in the next step when setup your Zap workflow (Zapier Email Parser to Beehiiv)
How to Parse an Email with Zapier Email Parser
Step 2: Create Zap
This is the workflow that we’re building and below is the video walkthrough so you can follow step by step.
Zapier Email Parser to Beehiiv Zap
And now the video walkthrough:
Creating the Zap: Email Parser to Substack
Step 3: Forward ‘New Subscriber’ Emails to Parser
The last step is setting up a filter in Gmail so you can forward all of the Substack email notifications to your Zapier Email Parser Inbox.
Setting up Gmail Forwarding
BOOM! your workflow is setup and now you can leverage both Substack + Beehiiv’s different growth strategies.