AI that calls the Real World
👋 Howdy, GTM Engineer!
I attended one of the best AI in GTM events in NYC last night led by Chris Balestras.
GTM leaders from Clay, Cursor, Kleiner Perkins, and Sensei shared how they evaluate startups to determine:
Likelihood of breakout success
How much the Founder values / focuses on their sales org
How the product will fair long term in the market
Check out the strategies shared in my latest LinkedIn post and check out Chris’ newsletter: GTMBA
This week I’m sharing a workflow that gathers data in a way that Clay cannot…
A voice agent that makes calls, has a conversation, and gathers intelligence to programmatically bring back across hundreds or thousands of SMBs.
This is useful for gathering pricing details that Medspas or other similar local businesses may not share on their website, but that you can only get from calling.
The download this week
⚙ GEAR Workflow: How to build a Voice Agent that calls local businesses for research.
⚒ New in GTM tech: Chainlit.io a framework for building AI applications or your own ChatGPT-style app.
📌 GTME jobs of the week: Primary Ventures, Harness, Jack & Jill, Goblins, IronCircle
📚 What I’m reading:
Systems of Records lose ground
Long Live System of Records
System of Action: Hero Tools
Data Teams Aren’t Dying. They’re Finally Becoming What We Hoped They’d Be
🌟 Bonus: Take the 1st State of GTM Engineering Survey
Happy Automating!
GEAR: Building a Voice Agent that Actually Calls for You
GEAR - ‘GTM Engineers Accelerating Revenue’ is Claymation’s series that highlights GTM Engineers and creative workflows & automations they’re building for modern GTM. Reply to this email if you’re interested and tell me a bit about what you’ve cooked up.
This week: Ashish Datta, Partner at SetFive Consulting
🎯 Objective: Unlocking "Offline" Pricing Data at Scale
We live in a digital-first world, yet a massive amount of high-value competitive intelligence—specifically pricing in industries like aesthetics and healthcare—remains locked behind a phone line.
Medspas frequently withhold pricing from their websites for several reasons:
Dynamic Pricing: Rates fluctuate based on inventory or seasonality.
Sales Psychology: They want to convert a caller, not just inform a browser.
Competitive Opacity: Keeping rivals in the dark.
Traditionally, gathering this data requires a BDR to sit on a phone for hours, navigating IVR trees and manually transcribing numbers. This is unscalable.
The Solution: An automated voice agent workflow that sources targets via Clay, calls them using OpenAI Realtime API, navigates phone trees, and extracts structured pricing data back into Clay or a database.
⚙ The Tech Stack
Source: Clay (Google Maps Integration)
Telephony: Twilio (Media Streams API)
Intelligence: OpenAI Realtime API (Voice-to-Voice)
Orchestration: Setfive (Custom infrastructure)