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RIP LinkedIn Insights
Hey Automators,
You’ll notice the ad. This is one of the experiments I’m trying to grow the newsletter. Bring in a few dollars from ads and then reinvest that money into my own ads or Boosts. I’ll share how it works as I gather the data… (p.s. you can support this newsletter by clicking the ad to help get the flywheel going)
In other news - this is your reminder that 2024 marks the end of LinkedIn Insights. Why?
We launched LinkedIn Sales Insights to deliver a data enrichment and analytics platform to Sales Operations professionals and while we have succeeded in serving customers in this way, we have decided to discontinue services on December 31, 2024, so that we can invest more in transforming the LinkedIn Sales Navigator experience to make it even more powerful.
In other words, you’ll need to pay for this via Sales Navigator.
LinkedIn Insights is/was a goldmine for companies that have seat based pricing.
RevOps uses the numbers to gauge account potential and fairly distribute amongst territories.
Customer Success teams used it to figure out how much expansion an account has.
Account Executives and Sales teams use the numbers to prioritize which accounts to focus on.
More specifically, companies like Snyk, GitLab, and DataDog who sell to developers especially find this account intel useful. At Snyk, we used the developer count for account sizing, prioritization, and pricing.
Luckily, we can get this in Clay and more.
Let’s continue with the example of finding the size of a software engineering team.
Goodbye LinkedIn Insights, Hello Claysights:
Step 1: Create a Company Table
Step 2: Figure out Your Keywords
The goal here is to find all of the unique keywords that you’d find in a title of someone who works on a software engineering team.
Here’s how I do this with ChatGPT in 2 minutes. Note sometimes you’ll need to make adjustments - like taking out the keyword “lead” because that could also apply to “Sales Lead” and then skew the numbers.
Now we have our list that we’ll use for the next step.
Software, Engineer, Developer, Lead, Backend, Frontend, Full Stack, DevOps, Site Reliability, Quality Assurance, Test Automation, Data, Machine Learning, Security, Embedded Systems, Program, Product, Architect, Cloud, Mobile, iOS, Android, Platform, Release, UX, UI
Step 3: Use ‘Employee Headcount by Criteria’
We can do this for any combination of keywords. I’ve seen teams get very specific, such as:
Size of growth team
Size of data science team
Size of social media team
Size of devops team
By combining and comparing, you can extract further insights about the maturity of a company’s technology maturation.
For example, if there is a low DevOps to Software Engineer ratio, then it’s likely the company is less advanced/mature than a higher ratio.
What’s 🔥 in the Kiln
Beehiiv + Clay Automations
I shared this on LinkedIn with an explanation of how I’m building out my automation workflows with Clay:
Clay + iPhone Home Screen Widget
Fellow GTM Engineer, Kyle Nicholson, built a macro nutrition tracker in Clay and figured out how to creat a widget for updates on his home screen.
Now people are asking, when will the Clay AppStore is going live.
Exciting Jobs
Fireblocks is beefing up their marketing team and looking for a Head of Demand Gen and Product Marketing. Reach out to me if you’re interested. They’ve raised over $1B in funding. This company is hot in the crypto space.
Greenoaks is looking for an automation wizard:
We're looking for a tech-savvy wizard who loves building cool automation systems and gets excited about data!We're a SF-based investment firm seeking an operations mastermind who can:
Turn manual processes into automated magic
Craft compelling outreach that actually gets responses
Build & optimize systems that make everyone's life easier
Geek out over metrics and find creative ways to improve them
The ideal candidate:
Has spent 2+ years as a CRM/ops ninja at a fast-growing startup
Gets satisfaction from seeing automation workflows run smoothly
Loves to tinker with tools like Clay, Zapier, and Make
Bonus points if you speak SQL or Python!
Perks:
100% Remote (US time zones)
Full-time role
Build systems that actually matter
Offers:
Use code “ALEX” to save $15 on Hoop (the productivity app that I am obsessed with)