👋 Howdy, Engineer!
A few updates before diving in to this week’s guest automation…
New meetup - A couple weeks ago I hosted the first ‘GTM Engineering in VC’ meetup at Primary Ventures HQ in NYC. There’s a clear demand and received good feedback to do more. Next one will be in SF. Reply if you’re in VC and want to join.
Speaking of VC, I recently caught up with Andreessen Horowitz on how GTM is changing:
New GTME Job Board - I joined forces with my friend Rafael Guirreiro, Founder of Sentrion, to build a GTM Engineer job board for Claymation. Sentrion aggregates data from over 230 different job boards.
This data opens up tons of insights:
✅ Jobs to be done
✅ Tech stack composition
✅ Job functions are scaling
✅ Skills that are needed
✅ Technology investments
✅ Geographic expansions
✅ Problems the company is solving
Btw, I think this is one example of many where you can start to build apps on top of Clay.
The download this week
⚙ GEAR Workflow: Slack Commands for Clay Enrichments from Scott Levitt, GTM Engineer at Harmonic Security
⚒ New in GTM tech: Singulate, the Cursor for Marketing Campaigns
📌 GTME jobs of the week @ Retool, Lightfield AI, Sage, Vibe, Assembly
📚 What I’m reading:
Engineering the Ideal Exit
The Rise of the Research Founder
The Emerging AI Native GTM Playbook
The Structural Collapse: How Google’s Integrated Stack Is Dismantling the OpenAI Thesis
Happy Automating!
GEAR: On-Demand Clay Enrichments with Slack Commands
GEAR - ‘GTM Engineers Accelerating Revenue’ is Claymation’s series that highlights GTM Engineers and creative workflows & automations they’re building for modern GTM. Reply to this email if you’re interested and tell me a bit about what you’ve cooked up.
This weeks workflow is from Scott Levitt, the Lead GTM Engineer at Harmonic Security. His background spans 8 years in demand generation, growth marketing, and RevOps at high-growth, venture-backed SaaS startups. A proud member of #Clay-T-L, Scott builds Clay GTM engines in Atlanta, Georgia.
Harmonic Security - As every employee adopts AI in their work, organizations need control & visibility. Harmonic delivers AI Governance and Control (AIGC), the intelligent control layer that secures and enables the AI-First workforce. By understanding user intent and data context in real time, Harmonic gives security leaders all they need to help their companies innovate at pace.
Objective
This is a Clay > Slack GTM engine that helps sales reps quickly enrich people data without ever leaving Slack or ever opeing a Clay table.
Picture this: A sales rep is prospecting on LinkedIn, and comes across a lead in which they want to engage. All they have to do is copy the LinkedIn Profile URL and paste it into slack. In 1 minute, voila! They have the leads email address, phone number, and any other enrichment data you as a GTME may want to send along to them.
It’s not just for sales reps. Maybe your CEO wants to outreach directly to CEOs on a C-Suite play. Good news. They don’t have to leave Slack.
Think of this as the one-off enrichment–it’s a flow for sales reps who never want to jump into a Clay table. This is really helpful for lean teams who perhaps do not want to add sales team members into expensive data platforms that cost extra per license.
In short, it saves time, cuts out middle steps, and helps reps reach the right people faster. All you have to do is set up a Slack slash-command.
Impact
Sales reps save several hours per lead enrichment on this action
Sales reps can DIY and don’t need to wait on human capital (sales support, enablement, gtm ops) to get the data they need
Faster workflows, increased efficiency
The build
Step 1: Create / enable Slack app 👉 https://api.slack.com/apps
Step 2: Create a new slash command 👉 how to guide
Step 3: [Optional] Create a webhook in your integration platform
We use Tines.com. It’s a bit more flexible than Zapier and Make, but any integration platform should do. Tines is great for us since we’re a security company–they’re not only great at workflow automation, but they’re more secure too → configure your webhook response with a custom message. We chose “enrichment in 1-2 mins…”
Why is this step optional? Webhook responses default to “ Status: 200 “OK” ” Since email and phone number enrichment take a short amount of time, we wanted the ephemeral message in Slack to look nice and pretty for our sales reps when they enter in “ /enrich https://www.linkedin.com/in/alexlindahl/ ”
Step 4: Send HTTP request to your Clay table webhook URL
If you skipped step 2, insert your Clay Table webhook url in Slack’s “Request URL” field.
Step 5: Build your Clay Table of enrichments
Ideas:
Work Email
Mobile #
AI Research on person
AI Research on company
Find common investors
Step 6: Send Clay table data to Slack
Create a #feed-lead-enrichment channel.
Point your Clay x Slack integration message to the channel, and tag the sales rep who submitted the slash-command (note: this will come in the payload as the slack username, but you can use the <user ID> to tag the user)
Additional Ideas for Slack + Clay Commands
Think of a Slack Command as the starting point for any workflow that you want to kick off in Clay. A few ideas come to mind:
Kickoff a research report workflow
Create an Exec briefing doc from Gong calls
Figure out if you share a common investor
Research the person
Update your CRM
New in GTM Tech
Saw a demo of Singulate today. It’s basically the Cursor for Marketing Campaigns. I’m pretty excited about what their building.
Singulate
GTM Engineer Jobs of the Week
Comp: $140k - $200k
Location: New York, NY
Company: Vibe is a streaming TV advertising platform that enables brands to launch targeted ad campaigns across hundreds of Connected TV (CTV) channels and apps. It simplifies the process with tools for precise audience targeting, ad creation, and real-time performance measurement to drive measurable business growth.
Comp: $140k - $160k + 20% Bonus
Location: San Jose, CA
Company: Sage provides cloud-based financial management software designed to help businesses automate accounting tasks and gain real-time visibility into their performance. Its platform, Sage Intacct, utilizes AI agents to streamline complex workflows like invoicing, month-end closing, and financial reporting.
Comp: $139k - $180k
Location: New York, NY
Company: Assembly provides an AI-powered client portal designed to help professional service firms unify and brand their entire client experience. The platform centralizes essential tools—including messaging, file sharing, invoicing, and contracts—into a single interface to streamline operations and client interactions.
Comp: $142k - $192k
Location: San Francisco, CA
Company: Retool is a development platform that enables businesses to rapidly build custom internal software, such as dashboards and workflows, using AI-powered generation and drag-and-drop components. It connects directly to your existing databases and APIs, allowing teams to create secure, production-grade tools for operations and support without starting from scratch.
Comp: $150k - $190k + Equity
Location: San Francisco, CA
Company: Lightfield is an AI-powered CRM designed for startups that automatically captures and organizes every customer interaction—eliminating the need for manual data entry while maintaining a complete relationship timeline. It features intelligent agents that handle tasks like meeting prep, transcription, and follow-up outreach through natural language commands, allowing teams to focus on conversations rather than admin work.
What I’m Reading
Why AI Isn’t Replacing Affiliate Marketing After All
“AI will make affiliate marketing irrelevant.”
Our research shows the opposite.
Shoppers use AI to explore options, but they trust creators, communities, and reviews before buying. With less than 10 percent clicking AI links, affiliate content now shapes both conversions and AI recommendations.