Clay + The Swarm = Warm Intros

Hey, GTM Engineers!

4,000+ of you to be more exact… which keeps my excitement high for creating GTM Engineering content for you all.

You may see some content tweaks. High level, my goal is to create a couple different types of posts (all deeply researched):

• Claybooks - step-by-step in-depth guides you can learn from

• Prompts - tested, fine tuned, and designed to be super useful

• Custom GPTs - built off of the prompts & extended so you can reuse more easily

• Integration Features - to help you stay on top of the best as many come out

My first integration feature will be with The Swarm - an API/data provider that maps your company’s network (executives, investors, advisors, etc.) and find connections that are most likely able to make warm introductions for your target accounts.

Included in this feature:

• Overview of The Swarm

• How it works

• How to set it up (with a Clay template you can copy)

• 2 emails you can steal

• Additional use cases to explore

🤘 Alex

p.s. check out the growing Reddit community: r/gtmengineering (top 39% now)

p.p.s. I’m doing a webinar with The Swarm tomorrow. Come join to see this in action.

🔦 Overview of The Swarm

The Swarm was started by:

• David Connors, Co-Founder & CEO

  • Previously Entrepreneur in Residence at Sequoia Capital where the idea was born after spending years developing recruiting methods.

• Michal Bil, Co-Founder & CTO

• Olivier Roth, Co-Founder & Chief Growth Officer

They help you map you & your companies networks to find optimal introduction paths to your prospects, target accounts, hiring candidates, investors, and so on.

I’ve wanted a solution for this at all of the 8 Series A companies I’ve worked at. Leveraging your investor and executive networks has always been the best way to break into accounts when few know you.

However, the Go-To-Network has historically been manual and spreadsheet based. Almost impossible to scale.

Now we can include The Swarm in Clay workbooks and sales automations via our native integration. This is one of four ways to use The Swarm:

• The Swarm for LinkedIn, our free Chrome Extension, reveals unlimited business emails and intro paths on top of LinkedIn.

• Our Clay integration lets you find intro paths to the people and companies you want to reach, right from your Clay tables.

• The Swarm API gives product builders and data leaders next-level people and relationship data.

• Our SaaS application lets you securily combine and search through the network of your team members and stakeholders.

🎯 Use Case w/ Clay

Find warm introductions at target accounts at scale.

Inputs:

• Company Name

Outputs:

• Target person at your target company

• LinkedIn URL of that person

• The most likely person to have a connection to that person (Connector)

• How they are connected

  • Work overlap (default mapping)

  • Education overlap (default mapping)

  • Shared investors (default mapping)

  • LinkedIn connection (with Swarm account)

  • Email contacts (with Swarm account)

  • Calendar contacts (with Swarm account)

• Personalized emails for each type of connection

⚙️ How to Setup

Overview:

1. Copy provided Clay table (subscribe for access)

2. Log into The Swarm in the Clay template

3. Setup Swarm inputs (your website, personas, etc.)

4. Add your Account signals

5. Tweak the provided emails as needed

6. Run table

Step-by-step Guide: