In partnership with
Hey, GTM Engineers!
Did you know you can connect over 500 apps to ChatGPT? Say what!
This week’s guide shows you how to set it up in less than 5 minutes.
Go from using ChatGPT for research to orchestrating actions across different tools to get actually get things done. For example:
Research the top 10 AI news stories from today. Then create a Google Sheet with the titles, links, and brief summary of each article. Send the Google Sheet to me in an email.
Sure you can build Clay + n8n workflows, but that takes time and is probably over complicating for many ad hoc needs. There’s also infinite use cases and workflows.
The newsletter dives into:
What is an MCP?
GEAR Technology Spotlight: Rube.app
GTME Guide: How to Connect 500 Apps in < 5 Minutes
5 GTM Engineering Resources
Fastest Growing Companies hiring GTM Engineers
Happy automating,
Alex
🎯 What is an MCP?
MCP stands for Model Context Protocol.
I love the description and analogy from Nir Diamant’s Substack post (check it out if you want to go into more technical detail):
Model Context Protocol (MCP) is an open standard (initially released by Anthropic in late 2024) that defines a universal way for AI models to connect with external data sources, tools, and environments.
Here's a simple analogy: MCP is like a USB-C port for AI applications. Just as USB-C provides a standard way to connect various devices (phones, laptops, cameras) to different peripherals (chargers, monitors, storage), MCP provides a standard protocol that lets AI models connect to various data sources and tools.
Before MCP, connecting an AI to your data was like carrying a bag full of different chargers for every device – tedious and fragile. Each new integration required custom code and special prompting. MCP changes that by creating a plug-and-play layer that works across different AI models and data sources.
MCPs are getting added to almost all software. I was hoping my LinkedIn petition to Gong got more traction.
MCP is how Rube.app will help us connect all of those apps to ChatGPT.
Think of it as a unified MCP.
1 MCP connection gets you 500+
⚙️ GEAR Spotlight: Rube.app
Rube is developed by Composio who raised a $25M Series A to build Agents that evolve and learn over time. You can read more about Lightspeed’s investment here: Building the Backbone of Agent Intelligence.
Composio’s platform has already attracted 100,000 developers.
Composio’s Mission
The use cases and tools that you can chain together and access within a chat window become endless.
My hunch is that Clay will evolve in this way:
Data marketplace
Agent marketplace
MCP marketplace
Example MCP Connectors
🪜 The Step by Step
Step 1: Signup to Rube.app
Step 2: Enable Developer Mode in ChatGPT + Create Connector
Enabling Dev Mode in ChatGPT
Step 3: Copy 👇
https://rube.app/mcpStep 4: Add New Connector in ChatGPT
Go to:
Settings
Connectors
Create
Creating the Connector + Adding MCP URL
Step 5: Add Connectors in the Rube Marketplace
Step 6: Start ChatGPT and use Rube in Dev Mode
📌 GTM Engineer Job Opening of the Week
James Hunsberger, Head of GTM Engineering & Technology, announced Miro is hiring their first GTM Engineer.
Apply here: https://www.linkedin.com/jobs/view/4303420837
Miro’s 1st GTM Engineer
📖 GTM Engineering Resources
Sponsored
Account-Based Marketing Tactics
CRM-first plays to select target accounts, align with sales, measure what matters, and use tech to scale what already works
Yash Yekriwal was the 1st GTM Engineer at Clay (now Head of Education) and is one of the reasons I’m here and writing this newsletter. He has a must read newsletter “Know Your Growth”. This is his latest post:
Nathan Lippi founder of Clay Bootcamp (I believe it was the first) and helps GTM Engineers learn their craft and find their next job opportunity. Not much has been posted about GTM Engineering salaries, so this was a great one to see:
Kaylee Edmondson, Founder of DemandLoops, shared what she is seeing actually work in B2B marketing right now:
Alex Carstens, Sr. RevOps Consultant at GoNimbly, shared how to use Clay + Gong Engage’s new email customization features.
Check out his guest Claybook on Claymation, too: The Ultimate Inbound Lead Workflow
Startups who switch to Intercom can save up to $12,000/year
Startups who read beehiiv can receive a 90% discount on Intercom's AI-first customer service platform, plus Fin—the #1 AI agent for customer service—free for a full year.
That's like having a full-time human support agent at no cost.
What’s included?
6 Advanced Seats
Fin Copilot for free
300 Fin Resolutions per month
Who’s eligible?
Intercom’s program is for high-growth, high-potential companies that are:
Up to series A (including A)
Currently not an Intercom customer
Up to 15 employees