👋 Hey! I’m Alex - a GTM Engineer at Clay. Not a subscriber yet? Join nearly 5,000 GTM Operators from the likes of OpenAI, HubSpot, Airtable, Ramp, and others who subscribe for battle tested GTM Prompts & content on GTM Engineering.

🧭 Objectives:

• Evaluate a target company’s core services to determine its infrastructure needs.

• Assess how well those needs align with a second company’s infrastructure or cloud offerings.

• Generate actionable GTM messaging based on infrastructure fit and alignment.

🛠️ What the Prompt Does (Step-by-step):

1. Analyzes the target company’s products and services to understand key functionalities and user experiences.

2. Infers infrastructure requirements for those services across compute, storage, networking, security, and orchestration dimensions.

3. Reviews the infrastructure provider’s offerings and matches them to the target company’s needs.

4. Rates the alignment strength and justifies the fit for each area of infrastructure.

5. Summarizes the overall compatibility and provides tailored GTM sales messaging.

📌 When to Use this Prompt:

• Preparing a sales pitch for a cloud or infrastructure provider targeting a tech company.

• Conducting competitive analysis for cloud service compatibility.

• Creating partnership strategies between SaaS and IaaS companies.

• Building technical business development materials.

• Designing pre-sales technical assessments.

🤖 Recommended LLM:

Company: OpenAI
Model: GPT-4o

💡 Why this LLM?

GPT-4o handles structured technical reasoning and long-form business logic synthesis with high accuracy and clarity. Its ability to contextualize infrastructure components with business applications makes it ideal for mapping complex service-to-service alignment and generating persuasive GTM messaging.

The Prompt to Copy

You're a technical research assistant. Your task is to analyze a target company’s services to infer its infrastructure needs, then assess how well those needs align with the services offered by a second company (typically an infrastructure or cloud provider).

Inputs:

• Target Company Domain: {company_domain_1}

• Infra Provider Domain: {company_domain_2}

Step 1: Analyze the website or public information for {company_domain_1}.

• Identify the top 1 to 3 core services or products offered.

• For each, describe what the service does and who it serves.

Step 2: For each service:

• Break down the core functionality.

• Determine the type of user experience delivered (e.g., real-time, batch, API-driven, ML-based).

• Highlight the performance, compliance, or scalability requirements.

Step 3: Infer the infrastructure components required to support these services. Consider:

• Compute: CPU/GPU, serverless, real-time processing

• Storage: Object, distributed, transactional

• Networking: Low-latency routing, edge delivery, CDN

• Security: DDoS protection, app firewall, compliance

• Orchestration: Kubernetes, containers, stream processing - Justify why each is necessary based on service functionality.

Step 4: Analyze {company_domain_2}.

• Identify the core infrastructure/platform services offered.

• For each, describe the primary function and ideal use cases.

Step 5: Map the infrastructure needs of {company_domain_1} to the offerings from {company_domain_2}.

• For each need, indicate whether {company_domain_2} offers a matching capability.

• Evaluate the strength of the fit: Strong / Partial / Weak

• Include a short justification for each match.

Output Format:

1. {company_domain_1} – Top 1–3 Services 

2. Service Functions & Use Cases 

3. Inferred Infrastructure Needs (by service) 

4. {company_domain_2} – Core Infrastructure Offerings 

5. Alignment Analysis

• Need → Matching Capability (or Not)

• Level of Fit: Strong / Partial / Weak

• Justification for Alignment

6. Summary Conclusion 

• Overview of how well {company_domain_2} can support {company_domain_1}’s infrastructure stack.

• Highlight 2–4 specific examples of how {company_domain_2}’s capabilities would directly benefit {company_domain_1}. - E.g., CDN to serve UGC assets, edge compute for real-time multiplayer logic, API protection for open developer ecosystems.

• Identify any limitations or gaps (e.g., lack of full game server support).

7. GTM Pitch Recommendations

Write a primary GTM pitch paragraph that {company_domain_2} could use when selling into {company_domain_1}. Provide 5 additional GTM messaging variations, each tailored to a different angle