In partnership with
Hey, GTM Engineers,
The vast majority of marketers and LinkedIn Influencers repurpose content.
Repurposing content that performs well can supercharge audience growth, reach, and ROI on the time you spent developing that content.
However, it takes time to create variations of your content.
So, let’s get down to building some Clay automations & prompts that help you do this at scale whenever you drop a new post or piece of content.
I’ll be setting this up both for Claymation and The Augmented Seller.
✌️ Alex
P.S. my goal is to grow from 1,500 to 10,000 subscribers in 2025. Will you help me get there?
1. Setup Webhook Monitor in Clay
Our goal is to automatically send a new post from Beehiiv into Clay to create additional content to repurpose in Clay.
We first need a destination (Webhook URL) in Clay to send the data.
Create a new ‘Monitor Webhook’ Table
Copy Webhook URL (we’ll use this in Beehiiv next)
Creating a Monitor Webhook Table in Clay
2. Webhook Send in Beehiiv
Now we need to setup the Beehiiv side of the Webhook.
Go to Settings
Go to Webhooks
Create Webhook
Use the Webhook URL from the previous step
Fill out the relevant fields
Send test Webhook
Setting up a Webhook in Beehiiv
3. Table Housekeeping
There’s a couple of things I like to do on this front
Breakout columns so it’s easier to see the data I want to use
Create a Workbook and add the table to it (makes it easy to organize related automation tables)
Color code columns
4. Research
Perplexity.ai is my go to for research & prompt hacking. If you’re not familiar with what makes a LinkedIn or X post good, then you can ask it and you get something back like this:
Perplexity’s 10 Best Practices for Viral LinkedIn Content
You can also have it continue by typing in “Add 10 more best practices” or continue to ask it questions about the content.
Use Claude. It’s best for conversational sounding GenAI copy.
This is my starting prompt and I’ll likely iterate on it over time. I’ll be improving this by doing the following:
Adding a System Prompt (for more context on what good looks like)
Providing examples of LinkedIn posts that performed well
Describing my tone and style so it matches my voice
Let’s take a look at what this produced:
The Input Post: AI Generated Podcast on Clay
The Output:
Viral LinkedIn Post Example
Not too bad, eh?
You can now repeat this for X, Threads, and any other social media sites that you’re focused on.
The full automation looks like this (built with Puzzleapp.io - who sponsors these diagrams for Claymation):
Claymation Content Engine Workflow
Around the Kiln
GTM AI Academy already has hundreds that have responded to their GTM AI Report 2025. Fill the survey out and you can get the results.
GTM AI Academy 2025 Report
I’ve shared Part 2 of the ultimate guide to AI Prompt Engineering for sellers in the latest edition of The Augmented Seller (our sister newsletter)
The RevOps Review (one of the top newsletters on everything RevOps) dropped a great podcast featuring Cliff Simon.
Summary of Podcast "RevOps Review with Cliff Simon"
In this episode, Jeff Ignacio hosts Cliff Simon, CRO at Carabiner (part of SBI Growth Advisory), discussing the evolving challenges and opportunities in revenue operations (RevOps). They delve into CRO turnover, RevOps strengthening, leadership development, and strategic decision-making in modern organizations. Key topics include managing transitions during leadership changes, unifying customer buying journeys, and balancing growth with profitability. The discussion also touches on strategic investments, succession planning, and the role of RevOps in creating shareholder value.
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